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Displaying 2 articles of 2 total result(s).
Original Article

The Factors Influencing Consumers’ Willingness To Boycott Among Malaysıan Muslim Youth

Syadiyah Abdul Shukor
,
Husain Emhemad Tariki*

Keywords: Malaysian Muslims’ youth, susceptibility to interpersonal influence, animosity, perceived egregiousness, consumer’s willingness to boycott.

Article no: 31

Pages 319-330

Doi: 10.15405/epsbs.2019.05.02.31

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